The NCAA’s creation of the My Child Is Nonverbal But His Mama Ain’t T-Shirt moreover I love this term student-athlete was “an obvious attempt to shift player characteristics away from ‘staff’ status… and [NCAA] asked for hunches and media coverage.” used the term “student-athletes” in a long-running public relations campaign “…to convince the public that these athletes [are] students, not employees” (Vanderford, 808) ). By persuading the public that student-athletes are and are not employees, it has allowed “…NCAA and its members…like no other business or organizational association in […] The United States] employs a type of labor that does not pay competitive wages for it” (McCormick, 75). This is, but will not be the last time an employer tries to exploit its workers. themselves, to maximize their profits (Vanderford, 806).
There have been student-athlete attempts to challenge the My Child Is Nonverbal But His Mama Ain’t T-Shirt moreover I love this NCAA. In 2014, the Northwestern team made a unified effort to challenge the NCAA offering more rights and benefits to student-athletes (Nocera & Strauss). This effort has received wide media coverage due to the importance of the initiative. Initially, the players unanimously supported the pursuit of this, but over time the group began to split and some players opposed the effort. Some players worry that retaliation from coaches, schools and the NCAA will harm their sports careers. In the end, the organizing effort failed.
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